Leading With Commercial Insights

Today most marketing and sales organizations consider the core of their job to be creating a crisp value proposition that clearly shows how their solution is better than the competitors. This is important but today empowered customers more and more seek “good enough” solutions. They won’t always pay for your superior solution and value proposition, […]

You Will Never Have Happy Customers without Happy Employees

Satisfaction is a cycle. It may have your customer at the center, but it has your employees at every point in the journey. More engaged and fulfilled employees support more productive, efficient, and happier customer journeys. And in turn, happy customers are more relaxed, nicer, more loyal, and more likely to make your employees happier […]

Are you Successfully Removing Experience Gaps from Your Omnichannel Journey?

As recent as 2014, leading analysts including Forrester, Accenture, IDC, Ipsos MediaCT, Sterling Brands and Google Think were building a case for the omnichannel model.[1] It was considered a competitive advantage that most retailers were unable to leverage. It has rapidly evolved from being something that only ‘sophisticated’ retailers pursued to something most retailers today […]

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