Leading With Commercial Insights

Today most marketing and sales organizations consider the core of their job to be creating a crisp value proposition that clearly shows how their solution is better than the competitors. This is important but today empowered customers more and more seek “good enough” solutions. They won’t always pay for your superior solution and value proposition, […]

Thriving in the Age of the Customer

Empowered customers are changing the market fundamentals for virtually every industry, forcing companies to reinvent their strategy and operations. Gartner Research reports that 89% of companies expect to compete mostly on the basis of customer experience. But according to Forrester, with only 5% of organizations feeling that they have mastered digital to a point of […]

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